Lavine
Lavine
Lavine
Lavine
Mission
Mission
Mission
The perfume industry is saturated with impersonal and artificial products from so-called 'reputable' brands. Lavine seeks to break this mold and disrupt the pattern by crafting fragrances with natural flower essences. My mission was to showcase how Lavine reimagines the fragrance landscape.
The perfume industry is saturated with impersonal and artificial products from so-called 'reputable' brands. Lavine seeks to break this mold and disrupt the pattern by crafting fragrances with natural flower essences. My mission was to showcase how Lavine reimagines the fragrance landscape.
The perfume industry is saturated with impersonal and artificial products from so-called 'reputable' brands. Lavine seeks to break this mold and disrupt the pattern by crafting fragrances with natural flower essences. My mission was to showcase how Lavine reimagines the fragrance landscape.
The perfume industry is saturated with impersonal and artificial products from so-called 'reputable' brands. Lavine seeks to break this mold and disrupt the pattern by crafting fragrances with natural flower essences. My mission was to showcase how Lavine reimagines the fragrance landscape.
Outcome
Outcome
Outcome
I designed Lavine's visual identity from scratch, capturing the brand's core essence and translating it across all brand touchpoints, including the logo and marketing materials.
I designed Lavine's visual identity from scratch, capturing the brand's core essence and translating it across all brand touchpoints, including the logo and marketing materials.
I designed Lavine's visual identity from scratch, capturing the brand's core essence and translating it across all brand touchpoints, including the logo and marketing materials.
I designed Lavine's visual identity from scratch, capturing the brand's core essence and translating it across all brand touchpoints, including the logo and marketing materials.
Services
Services
Services
Brand Strategy
Identity Design
Messaging
Signage
Packaging Design
Brand Strategy
Identity Design
Messaging
Signage
Packaging Design
Brand Strategy
Identity Design
Messaging
Signage
Packaging Design
Brand Strategy
Identity Design
Messaging
Signage
Packaging Design
Year
Year
Year
2022
2022
2022
2022
Perfumes for the naturally conscious woman
Perfumes for the naturally conscious woman
Perfumes for the naturally conscious woman
Lavine's radical market shift demanded a distinctive visual identity. I was responsible for ensuring this unique positioning was achieved.
Lavine's radical market shift demanded a distinctive visual identity. I was responsible for ensuring this unique positioning was achieved.
Lavine's radical market shift demanded a distinctive visual identity. I was responsible for ensuring this unique positioning was achieved.
Lavine's radical market shift demanded a distinctive visual identity. I was responsible for ensuring this unique positioning was achieved.
Positioning Statement
Positioning Statement
Positioning Statement
The delicate voice of Lavine aims to appeal to nature-conscious women with flower-scented perfumes, while also providing them a sense of empowerment and belonging.
The delicate voice of Lavine aims to appeal to nature-conscious women with flower-scented perfumes, while also providing them a sense of empowerment and belonging.
The delicate voice of Lavine aims to appeal to nature-conscious women with flower-scented perfumes, while also providing them a sense of empowerment and belonging.
Lavine's digital touchpoints will form a key component of their marketing strategy. I aimed to develop a clear and consistent visual identity across all channels.
Lavine's digital touchpoints will form a key component of their marketing strategy. I aimed to develop a clear and consistent visual identity across all channels.
I made sure to use graphic elements as subtle cues that gives a callback to the original visual identity. For example, using the gradient hues on marketing collaterals.
I made sure to use graphic elements as subtle cues that gives a callback to the original visual identity. For example, using the gradient hues on marketing collaterals.
I made sure to use graphic elements as subtle cues that gives a callback to the original visual identity. For example, using the gradient hues on marketing collaterals.
With this solid process I took, Lavine has a brand identity that will help them expand and impact more people as a strong brand.
With this solid process I took, Lavine has a brand identity that will help them expand and impact more people as a strong brand.
With this solid process I took, Lavine has a brand identity that will help them expand and impact more people as a strong brand.
Next Project
Next Project
Next Project
Propd Mortgages
Propd Mortgages
Propd Mortgages
TimeCube
TimeCube
TimeCube
hello@thebrandrich.com
© Richard Ajayi 2025
hello@thebrandrich.com
© Richard Ajayi 2025