
TimeCube
TimeCube
TimeCube
Overview
Overview
Overview
TimeCube is a tech brand specializing in cloud solutions for startups. Its visual identity breaks away from traditional tech branding, creating a unique design approach. The brand aims to develop a professional yet approachable identity that stands out in the technology marketplace.
TimeCube is a tech brand specializing in cloud solutions for startups. Its visual identity breaks away from traditional tech branding, creating a unique design approach. The brand aims to develop a professional yet approachable identity that stands out in the technology marketplace.
TimeCube is a tech brand specializing in cloud solutions for startups. Its visual identity breaks away from traditional tech branding, creating a unique design approach. The brand aims to develop a professional yet approachable identity that stands out in the technology marketplace.
TimeCube is a tech brand specializing in cloud solutions for startups. Its visual identity breaks away from traditional tech branding, creating a unique design approach. The brand aims to develop a professional yet approachable identity that stands out in the technology marketplace.
Services
Services
Services
Brand Development
Visual Identity
Signage
Messaging
Brand Development
Visual Identity
Signage
Messaging
Brand Development
Visual Identity
Signage
Messaging
Brand Development
Visual Identity
Signage
Messaging
Summary
Summary
Main intention
Main intention
Main intention
Creating a radical brand transformation demands a comprehensive strategy that ensures visual consistency across all brand applications and market positioning.
Creating a radical brand transformation demands a comprehensive strategy that ensures visual consistency across all brand applications and market positioning.
Creating a radical brand transformation demands a comprehensive strategy that ensures visual consistency across all brand applications and market positioning.
Creating a radical brand transformation demands a comprehensive strategy that ensures visual consistency across all brand applications and market positioning.


Positioning
Positioning
Positioning
Differentiating strongly from competitors was a key strategic goal while effectively communicating this unique market position.
Differentiating strongly from competitors was a key strategic goal while effectively communicating this unique market position.
Differentiating strongly from competitors was a key strategic goal while effectively communicating this unique market position.
Cohesion
Cohesion
Cohesion
Design an identity that consistently reflects the core brand attributes across all platforms and digital channels.
Design an identity that consistently reflects the core brand attributes across all platforms and digital channels.
Design an identity that consistently reflects the core brand attributes across all platforms and digital channels.


Brand archetype
Brand archetype
Brand archetype


Positioning statement
Positioning statement
Positioning statement
Time Cube provides cloud-based solutions to undigitised startups with an honest voice while helping them feel connected and giving them a sense of security and satisfaction.
Time Cube provides cloud-based solutions to undigitised startups with an honest voice while helping them feel connected and giving them a sense of security and satisfaction.
Time Cube provides cloud-based solutions to undigitised startups with an honest voice while helping them feel connected and giving them a sense of security and satisfaction.
Time Cube provides cloud-based solutions to undigitised startups with an honest voice while helping them feel connected and giving them a sense of security and satisfaction.
Brand voice
Brand voice
Brand voice
These attributes of the brand voice emerged from deep strategic thinking about how the voice should serve its customers. From the five options, the best was selected.
These attributes of the brand voice emerged from deep strategic thinking about how the voice should serve its customers. From the five options, the best was selected.
These attributes of the brand voice emerged from deep strategic thinking about how the voice should serve its customers. From the five options, the best was selected.
These attributes of the brand voice emerged from deep strategic thinking about how the voice should serve its customers. From the five options, the best was selected.




Visual identity
Visual identity
Visual identity
Logo design
Logo design
Logo design
We aim to transform the mortgage industry by simplifying your property acquisition journey.
We aim to transform the mortgage industry by simplifying your property acquisition journey.
We aim to transform the mortgage industry by simplifying your property acquisition journey.








Logo lockup
Logo lockup
Logo lockup


What the icon stands for
What the icon stands for
What the icon stands for
Connection. Strength. Technology.
The logo represents these core values.
The two cubes—one nested inside the other—symbolize TimeCube's relationship with its clients. The outer cube acts as a protective host for the inner cube, illustrating its commitment to nurturing and safeguarding the startups it supports.
This design reflects how TimeCube cares for and empowers its client companies.
Connection. Strength. Technology.
The logo represents these core values.
The two cubes—one nested inside the other—symbolize TimeCube's relationship with its clients. The outer cube acts as a protective host for the inner cube, illustrating its commitment to nurturing and safeguarding the startups it supports.
This design reflects how TimeCube cares for and empowers its client companies.














The strategy developed for TimeCube permeates all aspects of its visual identity. This includes the brand logo, colors, and various collaterals. Maintaining visual cohesion was paramount.
The strategy developed for TimeCube permeates all aspects of its visual identity. This includes the brand logo, colors, and various collaterals. Maintaining visual cohesion was paramount.
The strategy developed for TimeCube permeates all aspects of its visual identity. This includes the brand logo, colors, and various collaterals. Maintaining visual cohesion was paramount.






hello@thebrandrich.com
© Richard Ajayi 2025
hello@thebrandrich.com
© Richard Ajayi 2025